2018 FIFA World Cup in Russia Brings Massive Social Buzz

Kimberly Surico |
 06/15/18 |
3 min read

The 2018 FIFA World CUP Russia has begun and the whole world is buzzing about it.

In the first of several World Cup inspired infographics, we took a look at the social conversations growing before Kick Off on June 14th.

Take a look at which countries are talking the most about the World Cup, the most popular topics and some of the most popular posts over the last 30 days.

Which Countries are Most Excited for the 2018 World Cup?

Rabid soccer fans the world over are sharing their excitement for the sport’s marquee event. When we look at the number of social media posts per capita, the UK takes the trophy as the most excited country in the run up to this year’s World Cup. Iceland, the Cinderella story of this year’s tournament, is also showing strong support as our runner up in the most per capita posts followed by Uruguay and Australia. Interestingly, the United States ranks extremely high in pre-World Cup posts per capita even though the team will not be participating this year.



What are soccer fans sharing right now?

Fans love to share their favorites photos, videos, and game highlights. These insights can drive content inspiration and strategies for brands to maximize fan engagement with timely and engaging content. Below you will find some examples of trending World Cup posts, media, players, hastags and emojiis.

Top Trending Media

Nicky Jam feat. Will Smith & Era Istrefi - Live It Up (Official Song 2018 FIFA World Cup Russia)

Most Retweeted Post


Top Trending Players - World Cup

The mention volume for individual players will change throughout the tournament as teams advance and clips of displays of skill are shared by loyal followers and fans in real time. Young players become stars overnight, superstars secure their legacy, and brands realize the value of endorsements. What brand wouldn’t want to be associated with these icons of the beautiful game!

Top People – World Cup

Soccer stars aren’t the only people mentioned in World Cup conversations. Celebrities often get caught up in the conversation. In fact, many think Shakira ‘s World Cup song was the best of all time while an impressionist’s post of celebrities wearing the Nigerian jersey is quite the rage.

Top Trending Hashtags

Nigeria also appears in the top hashtags mentions this week and based on the response to the its jersey, one can see why. It appears Nike has a winner based on fan sentiment. In fact, we kind of like it too!


Top Trending World Cup Emoji’s

How do brands leverage social media during an event like the World Cup?

Official FIFA partners and World Cup sponsors including Adidas, Coca-Cola, Budweiser, McDonald’s, Hyundai/Kia, Visa, Vivo and Qatar Airlines among others recognize the opportunity to promote their brands to a global audience during the World Cup. Engagement metrics including likes, comments, and shares measure the impact of fan engagement with a brand’s content. Potential impressions measure the reach.



Potential Impressions (June 7-June 14)

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