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Emerging Advertising Opportunities for Brands, as eSports & Gaming Go Mainstream

Traditional ‘in-game’ advertising opportunities have taken a long pause thanks to COVID-19. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Filling in a variety of gaps...
Brands Sorting Out Which Accelerated Trends Matter Most

Brands Sorting Out Which Accelerated Trends Matter Most

Trends come and go at the speed of social. And with rapidly shifting consumer moods compounded by 2.5 quintillion bytes of data created every single day, brand marketers face a daunting challenge. They must sift through that noise and figure out which trends are here...

25 Influential UK Women on Twitter

25 Influential UK Women on Twitter

Consumers rule online, but they move in waves, following each other’s lead and that of influencers who have earned their respect. Your brand needs to use social media monitoring to identify relevant influencers for this reason alone, as influencers are essential to...

Coca-Cola Captures Uplifting Consumer Energy

Coca-Cola Captures Uplifting Consumer Energy

Coca Cola's social listening has helped it capture uplifting consumer energy in its new ad, which speaks to themes of gratitude for things we’ve previously taken for granted. It emphasizes social connection and openness – and hits the mark on every level. This savvy...

Quid Social Captures Emerging Consumer Trends

Quid Social Captures Emerging Consumer Trends

Consumer trends are everything – and Quid Social captures emerging trends that consumers are eying up ahead of them hitting prime time. It’s so important to be on that level right now, and we’re going to show you how it’s done! We’ll take a look at three brands making...

Social Listening: What, Why & How

Social Listening: What, Why & How

Many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a social listening tool. And if this describes your brand, you’re in good company. Wondering how social data is captured and applied? And maybe you’re even...

Amtrak App Captures Emerging Consumer Safety Concerns

Amtrak App Captures Emerging Consumer Safety Concerns

As consumers continue to get out and interact with their favorite brands, their safety radar is on high alert. Consumers are taking note of which brands are taking their safety seriously - which is fueling brand loyalty for brands getting it right. Here we’ll take a...

Brands Helping Families Meet New Back-to-School Challenges

Brands Helping Families Meet New Back-to-School Challenges

With the much-anticipated school year upon us, families are once again facing another set of challenges. Teachers and administrators are also having to operate on a new playing field at full capacity. That said, there are sure to be a lot of lessons to be learned over...

How These Brands Caught the DTC Trend Ahead of the Rush

How These Brands Caught the DTC Trend Ahead of the Rush

There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...

The Sustainability Sector’s Key Opinion Leader List

The Sustainability Sector’s Key Opinion Leader List

Looking at the past six months, we see sustainability falling from grace a bit as single use everything takes over in our germ-worried world. But the sustainability sector overall is going strong. And it is thanks, in large part, to key opinion leader work. Let’s see...

Quid Social for the Competitive Intelligence Win

Quid Social for the Competitive Intelligence Win

Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in...

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social...

Remote Work Trend Has Brands Rethinking Abandoned Offices

Remote Work Trend Has Brands Rethinking Abandoned Offices

No one works in an office anymore - not in numbers that make sense to justify renting space, at least. And this realization has emerging trends around remote work on the rise, and has brands rethinking how to use abandoned office space - assuming they'll use it at...

Brands Helping Consumers Shop for Jobs this Labor Day

Brands Helping Consumers Shop for Jobs this Labor Day

The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is...

Ten Martech Tools That Brands Must Have

Ten Martech Tools That Brands Must Have

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most...

Making Informed Predictions Around Emerging Trends

Making Informed Predictions Around Emerging Trends

At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. We’ll explore why...

NetBase Product Line

Social media analytics platform

Power of social analytics for your entire team

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Customer experience analytics platform

AI, Image Analytics, Reporting Tools, APIs and more

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Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions