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Financial Services & Blockchain: Fintech Scouting with Market Intelligence

Understanding which areas to explore on the tech horizon can be tricky - and this is where tech scouting comes in. Market intelligence informs this effort, helping businesses see beyond the buzz (or lack thereof). And fintech scouting around blockchain technology...
Quid Social Maximizes Every Product Launch

Quid Social Maximizes Every Product Launch

In business, every decision should be an informed, strategic one. Using market research helps to spot emerging trends, but without proper social media analysis a brand is only getting one half of the info needed, particularly when it comes to product launches. And...

Brands Sorting Out Which Accelerated Trends Matter Most

Brands Sorting Out Which Accelerated Trends Matter Most

Trends come and go at the speed of social. And with rapidly shifting consumer moods compounded by 2.5 quintillion bytes of data created every single day, brand marketers face a daunting challenge. They must sift through that noise and figure out which trends are here...

25 Influential UK Women on Twitter

25 Influential UK Women on Twitter

Consumers rule online, but they move in waves, following each other’s lead and that of influencers who have earned their respect. Your brand needs to use social media monitoring to identify relevant influencers for this reason alone, as influencers are essential to...

Coca-Cola Captures Uplifting Consumer Energy

Coca-Cola Captures Uplifting Consumer Energy

Coca Cola's social listening has helped it capture uplifting consumer energy in its new ad, which speaks to themes of gratitude for things we’ve previously taken for granted. It emphasizes social connection and openness – and hits the mark on every level. This savvy...

Quid Social Captures Emerging Consumer Trends

Quid Social Captures Emerging Consumer Trends

Consumer trends are everything – and Quid Social captures emerging trends that consumers are eying up ahead of them hitting prime time. It’s so important to be on that level right now, and we’re going to show you how it’s done! We’ll take a look at three brands making...

The Best Social Media Monitoring Guide for Brands

The Best Social Media Monitoring Guide for Brands

Social Media Analytics can feel mysterious and confusing, as too many tools overcomplicate things. With capabilities that are constantly evolving, and Next Generation AI Analytics as the gold standard, there are a good number of "old AI' offerings out there muddying...

Social Media Audit Tools & Free Template

Social Media Audit Tools & Free Template

With the Fall season in full swing, it's time to perform your quarterly social media audit! Time to check in and ensure your brand goals are on track as we approach holiday shopping season! And to support that effort, be sure to download the NetBase Quid Social Media...

Social Listening: What, Why & How

Social Listening: What, Why & How

Many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a social listening tool. And if this describes your brand, you’re in good company. Wondering how social data is captured and applied? And maybe you’re even...

The Best Ways to Uncover Emerging Trends

The Best Ways to Uncover Emerging Trends

Uncovering emerging trends ahead of competitors is a top competitor tactic, though many brands lack both the appetite and skillset for it. And that's unfortunate, as emerging trends are everything to a businesses, whether or not they know it. If your brand isn't...

What Is Market Intelligence?

What Is Market Intelligence?

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. It may only be one tool in your arsenal, but it's one that you'll want to keep razor sharp. Maintaining a keen awareness of emergent brand opportunities – or emerging...

Competitive Intelligence Tools Your Competition is Using

Competitive Intelligence Tools Your Competition is Using

Update: This post was updated in September to expand on the competitive intelligence resources that brands need to be successful. Competitive intelligence monitoring is mission critical. Brands need to stay on top of what competitors, and the industry as a whole, are...

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

With customer experience (CX) understanding combined with next generation artificial intelligence (AI) powering their efforts, savvy industry leaders are maintaining their competitive edge. What's their secret? Accurate and transparent consumer insight that offers...

Amtrak App Captures Emerging Consumer Safety Concerns

Amtrak App Captures Emerging Consumer Safety Concerns

As consumers continue to get out and interact with their favorite brands, their safety radar is on high alert. Consumers are taking note of which brands are taking their safety seriously - which is fueling brand loyalty for brands getting it right. Here we’ll take a...

Brands Helping Families Meet New Back-to-School Challenges

Brands Helping Families Meet New Back-to-School Challenges

With the much-anticipated school year upon us, families are once again facing another set of challenges. Teachers and administrators are also having to operate on a new playing field at full capacity. That said, there are sure to be a lot of lessons to be learned over...

How These Brands Caught the DTC Trend Ahead of the Rush

How These Brands Caught the DTC Trend Ahead of the Rush

There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...

NetBase Product Line

Social media analytics platform

Power of social analytics for your entire team

Expand your social platform with LexisNexis news media

Customer experience analytics platform

AI, Image Analytics, Reporting Tools, APIs and more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions