How to Check the Vibe of Emerging Trends with Sentiment Analysis
To remain competitive, brands must stay ahead of emerging trends. With a rapidly changing landscape, how can they know which trends will resonate with their audience? Enter sentiment analysis—a tool that helps brands check the vibe of emerging trends and stay on top of trends already in play....
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Why Your Platform’s CX Capabilities are a Game Changer
Customer experience is front and center right now, and it should have been all along. How your clients and customers experience you as a brand or agency is a crucial indicator of your ultimate...
What Is Competitive Intelligence & How Is Your Competition Using It?
Innovative brands utilize competitive intelligence to monitor and benchmark themselves against rivals and uncover which ones are emerging or gaining ground in a particular market. Competitive...
Too Many Eggs in Your Social Listening Basket?
Understanding consumer conversation in any category is challenging. This challenge is compounded when brands need to capture insight about a specific topic that includes very general terms, as it requires analysts to sift through countless irrelevant mentions. We’ll see this dilemma in action...
Capturing the Cultural Zeitgeist with Trend Tracking
Trend identification and tracking are fantastic ways to capture insight into audiences and the things they love. With it, companies can develop strategic plans to promote existing ideas or uncover entirely new ideas. The exercise offers a bevy of exciting and unknown opportunities just...
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Marketers Are Saving Time with Intelligence Connector
Marketers don’t have enough time and typically rely on multiple tricks and tactics to make better use of the little time they have. However, new evidence suggests that they might not be doing...
How the CX Team at NetBase Quid® Helps Brands Hit the Ground Running
Customer support is everything, particularly when a brand needs help with the platform housing its consumer and market intelligence. A brand’s success with its business intelligence-gathering...
The Embattled Southwest Airlines Still Has Superfans and You Should Too!
Will your business survive the next crisis? It’s an important question to ask given that 95% of companies expect to experience a crisis over the next two years. And it's a position that Southwest...
The 15 Best Social Media Reporting and Analytics Tools
Social media reporting and analytics are the crown jewels of social media marketing. Robust social media reporting tools are a must to reveal all—and here are 15 of the best to help you along...
10 Top Market Research Trends in 2023
What worked yesterday in your market research strategy won’t work today. The world is evolving and speeding ahead at a frightening pace—and brands that don’t adapt fast enough could experience a...
CES Innovations Showcase Consumer Insight for Brands
The Consumer Electronics Show (CES) has dazzled tech fans since June of 1967. Over the years, it has offered a platform for next-level innovation. And this year was no different. Tech brands...