How Trend Analysis Works in Marketing
Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. From a marketing perspective, a trend...
What is a Text Analyzer? What You Should Know
When it comes to text analyzers, there’s a good bit for businesses to know. In this piece, we’ll peel back the layers to reveal what you should know and why you need to add a text analyzer to your company’s toolkit! First, here are some stats and facts to keep in...
Why Social Listening Works Better Than Surveys to Reveal Cultural Shifts
Surveys are how modern market research got its start nearly a century ago. A lot has changed in business since then. Now that we’re firmly rooted in the digital era, standard practices for acquiring consumer intelligence have changed along with it. Methods for...
Exploring the COVID-19 Vaccination Landscape with Consumer Intelligence
Of late, few topics capture the hearts and minds of consumers so much as those swirling around the COVID-19 vaccination conversation. In this piece, we’ll explore what we’ve discovered about the vaccination landscape and share how we see consumer perception...
Competitive Intelligence Research: 12 Key Ways to Mastering It
Competitive intelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? Not entirely. The reality is that most brands make lots of dangerous assumptions about the marketplace and where their brand lives in it....
How to Visualize Data the Right Way
Data visualization is a potent tool for brands. But there’s a right way and a wrong way to do it. Insights from visualized data are impactful to a brand’s decision-makers when executed correctly. Poor data visualizations fail to provide helpful intel and also create...
5 Ways Food Brands’ Marketing is Changing 2021
Brand marketing is changing in 2021 – and this applies to every category under the sun. In this post, we’ll be showcasing a category that touches every consumer at some point – food. We’ll share five ways that a handful of popular food brands are adapting their...
7 Tips for Text Analysis Success
Text analysis is the process of sorting, analyzing and gaining insight from text sources. The digital age produces enormous amounts of text data that is overwhelming yet rich in insight. Thanks to data science and artificial intelligence, machine learning can mine the...
A Guide to Natural Language Processing
Have you been wondering what Natural Language Processing (NLP) is and why so many companies are using it? We created this guide to everything NLP to walk you through what it is, how it works, where you should be using it and some tips to get you started! It’s a primer...
Does Data Visualization Matter?
Whether you are exploring data sets for the insights they contain or sharing your findings with others, data visualization makes the process most impactful for your brand. It makes sense, as the human brain is built to leverage visual cues far faster than text - and...
What Are KOLs and How Can They Help You?
KOLs or Key Opinion Leaders are making waves in every industry – and if you’re unsure of why that is, or even what they are, this post is for you. We’ll share examples of KOLs in action and how they can help brands win in a crowded market. To that end, we’ll explore...
10 Market Research Trends in 2021
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do...
Finding Conversations Your Competitors Own Using Quid Social
Staying competitive in any market means you have to know what’s going on around you. Is there an area where your competition is absolutely crushing it? If so, keeping an ear open with social media analysis and sentiment analytics will help you get to the bottom of the...
Why Are So Many Customers Switching to NetBase Quid?
If COVID taught us one thing, it’s this: getting too comfortable is fatal. Brands that weren’t quick to reimagine themselves and adapt to new, unmet needs were left behind. And this rapid shift was felt just as acutely in the consumer and market intelligence category,...
Big Brands Suffering Substantial Losses & Ignoring Social Insight
If one word sums up the past year of business, it’s change. Social insight clearly called for a pivot to ecommerce prior to COVID-19 and those who listened were able to adapt and succeed when the pandemic took hold. Others who stayed stuck on in-store sales and...
The 2021 Luxury Brand Industry Report
Luxury brands had a big problem when the pandemic hit worldwide in 2020. With people fighting over toilet paper, how could luxury shopping survive? But it did. How exactly did the luxury segment adapt and how are they planning for the future? We cover this and more in...
The Difference Between Consumer Insights & Market Research
There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from...
Understanding the Emerging Market Landscape in Europe
The coronavirus pandemic has been the most severe global disruption since World War II and is the first worldwide public health crisis of the modern era. The Covid-19 predicament has dealt major blows to industries, caused multiple businesses to shut shop, and has...
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