Social Media Listening: A Must-Have Tool for Brands
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use...
Choose the Best Text Analytics Software: 8 Criteria to Follow
What’s in a word? The right text analytics software can tell you! It can pull meaning from any text, giving your brand intel on attached sentiments, audience demographics and much more - all from one wee little word or series of words. But, not all text analytics...
How Product Preferences are Revealed Using Competitive Intelligence
It’s not enough these days just to have a fantastic product. Your average consumers are inundated with product messaging and choices, so you need every tool in your possession to stand out above the competition. You might have the best product in your category, but...
Why Your Brand Needs Consumer Market Intelligence
Consumer market intelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. There are so many ways...
Top 20 Brand Monitoring Tools
There’s a lot to be learned from brand monitoring tools - things that you aren’t able to get anywhere else. It’s truly an irreplaceable ‘must have’ capability. So, let’s empty the sand bucket to reveal what brand monitoring tools can do for you! We will sort through:...
What is Competitive Market Intelligence and Why Do I Need It?
Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s...
Guide to Text Analytics
Text analytics software is indispensable with the rise in online news and papers, along with social media. As a company, you need to sort and analyze all of it for accurate insights into your market and your audience. Thankfully, science and artificial intelligence...
How Reddit Conversations Influence Markets
Reddit isn’t where you go to share puppy pictures with your friends and family. It’s where users congregate with like-minded individuals over mutual interests. It’s where people go to explore the topics that align with their values – and share memes. Across any...
The Role of Competitive Intelligence and Analysis in Marketing
Competitive intelligence and analysis gives brands an edge. It tracks and measures any gains made by your rivals and identifies emerging trends. This intel will boost your brand presence and propel you toward success, leaving your contenders demolished. In this...
Trend Analytics vs. Trend Analysis
When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. In a nutshell, that’s the difference between an analysis and a series of replicable analyses that are informed by your analytics. It...
Top 15 Social Media Software for Marketing in 2021
Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. However, there are many types of players in this social media analytics game, so how do you...
Competitive Monitoring: 10 Keys to Success
With today’s social listening capabilities and data analytics tools, there’s no reason that you shouldn’t be using them to keep tabs on the competition. Any form of competitive intelligence that you can act on to improve your brand’s position is a win. However,...
Best Text Analysis Software: How to Choose the Right Platform
It seems consumers are mystical beings at times, with behaviors that make no sense. However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. And if you’re not sure what text analysis software...
What is Social Media Reporting?
Where does your brand rank in the very distinct worlds of marketing and consumer approval? Social media reporting answers these questions and many more, ensuring that your company is heading in the right direction. In this article, we will define in more detail what a...
The 20 Best Facebook Analytics Tools for Marketing
Adaptation is the key to staying ahead of (or at least current) with consumer trends. And it’s also critical when something a brand previously relied on disappears, such as Facebook’s analytics tool. Don’t worry - we have you covered with some neat options to optimize...
51 Top Social Media Tools for 2021
Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media management tools that have become increasingly powerful. This is key, as social media tools are everywhere, and it can be...
KOL Identification: Key Opinion Leaders Brands Should Pay Attention To
Key Opinion Leaders (KOLs) identification should be your first stop online, as these are the people leading the way to your consumers' hearts. And brands can find this intel by exploring market intelligence in Quid. Here's how! The immediate and actionable insight can...
The Best Social Media Monitoring Guide for Brands
Many businesses shy away from using social media analytics because some tools overcomplicate things in an attempt to make their services seem more essential. This makes it all feel mysterious and confusing, so businesses back away. And this is a mistake, as there are...
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