25 Gen Z Influencers on Instagram
Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...
Agencies’ Campaign Strategy Secrets: StarKist Culturally Connecting with Consumers
Connecting culturally hinges on understanding important takeaways around “why”- through accurate, transparent next-generation AI-powered social listening. Here, we’ll delve into one of the sessions from our recent NetBase Quid LIVE 2020 event for insights into...
Social Analytics Reveals Healthcare Providers’ COVID Conversations
Healthcare workers have toiled ceaselessly this past year against COVID-19, with no end in sight. The magnitude of the uphill battle they’ve endured is almost unfathomable for outsiders to understand. Social media analytics cuts through the colossal quantity of...
25 Entertainment Key Opinion Leaders to Watch
Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...
Consumer Love Shifts from Experiences to eCommerce
As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on 'experiences' instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward...
5 Branded Promotions on TikTok that Took Off
TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn't be surprising that many brands are experiencing viral success from it. But that success isn't a...
Predicting the Trends Everyone Will be Talking About at CES
The Consumer Electronics Show (CES) is next week and promises to feature a host of new tech innovations and emerging trends as always. CES has been a yearly staple for the tech industry since 1967 and isn’t going to let the pandemic slow it down. To be held January...
Competitive Intelligence Tips for DTC Brands to Master Digital Transformation
Many brands have felt the pressure to fast-forward their digital transformation this year. It’s a big undertaking for sure – and the quicker, the better. But that doesn’t mean cutting corners. Here we’ll look at a few competitive intelligence tips for...
Announcing Global Language Support in NetBase News!
NetBase Quid is excited to announce our significantly expanded global language support in NetBase News! We’re offering best-in-class capabilities for brands that want to track news and social in a single platform. The LexisNexis premium news feed is ready to integrate...
Estee Lauder Battles Maskne & Wins Consumer Love
The world is changing and 2020 has offered lots of opportunities for cosmetics brands to transform with it. And many are - making decisions informed by social media listening and consumer intelligence, often with practical purposes. For example, Estee Lauder and...
Restart Your Consumer Intelligence Clock in 2021
The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s...
Nostalgia Marketing Resonates with Consumers During Tough Times
It is well known that everyone enjoys reminiscing on happy memories. However, due to the pandemic and a tumultuous year overall, many people have been reminiscing about the past to escape the uncertain times of the present. This is exactly why many marketers are...
The TikTok Effect: Breathing Life into Music Industry & Brands
TikTok is changing the world, one music-powered trend at a time. And in the process, it's breathing new life into the music industry and offering a viral way for brands to reach consumers. Let's see how it looks and where your brand can benefit! And be sure to check...
Consumers’ Love/Hate with Smart Home Gadgets
The internet is in everything these days, from thermostats to doorbells and everything in between. But with privacy concerns, security and functionality issues, consumers have a love/hate relationship with smart home gadgets. So, do smart home integrations make...
‘Twas The Night Before Switching To NetBase Quid
‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose...
2020 Offered Diverse New Shows That Captivated Consumer Segments
Beyond the Tiger King, which was the year's most captivating show hands down, there have been a bunch of others that you may not heard of - and should. Relating to consumers means speaking their language and there's a show out there for every audience segment. We're...
Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?
Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash's business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out...
Movies Shift to Streaming in Savvy Consumer Intelligence Response
The streaming industry has been an entertainment lifeline during the pandemic, and entertainment titans like Warner Brothers Pictures are setting the pace for 2021 with the next evolution of entertainment. In an announcement that has viewers excited, Warner Brothers...
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