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Quid Social Maximizes Every Product Launch
In business, every decision should be an informed, strategic one. Using market research helps to spot emerging trends, but without proper social media analysis a brand is only getting one half of the info needed, particularly when it comes to product launches. And...
Emerging Advertising Opportunities for Brands, as eSports & Gaming Go Mainstream
Traditional ‘in-game’ advertising opportunities have taken a long pause thanks to COVID-19. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Filling in a variety of gaps...
Monitoring the News Cycle for Travel Industry Sentiment Shifts
Consumer sentiment is influenced by the news cycle, and hotel and entertainment brands will want to track which way the wind is blowing. Specifically, they’ll want to compare how news media articles match up with what consumers are saying. We will discuss what news...
Brands Sorting Out Which Accelerated Trends Matter Most
Trends come and go at the speed of social. And with rapidly shifting consumer moods compounded by 2.5 quintillion bytes of data created every single day, brand marketers face a daunting challenge. They must sift through that noise and figure out which trends are here...
25 Influential UK Women on Twitter
Consumers rule online, but they move in waves, following each other’s lead and that of influencers who have earned their respect. Your brand needs to use social media monitoring to identify relevant influencers for this reason alone, as influencers are essential to...
Coca-Cola Captures Uplifting Consumer Energy
Coca Cola's social listening has helped it capture uplifting consumer energy in its new ad, which speaks to themes of gratitude for things we’ve previously taken for granted. It emphasizes social connection and openness – and hits the mark on every level. This savvy...
Quid Social Captures Emerging Consumer Trends
Consumer trends are everything – and Quid Social captures emerging trends that consumers are eying up ahead of them hitting prime time. It’s so important to be on that level right now, and we’re going to show you how it’s done! We’ll take a look at three brands making...
The Best Social Media Monitoring Guide for Brands
Social Media Analytics can feel mysterious and confusing, as too many tools overcomplicate things. With capabilities that are constantly evolving, and Next Generation AI Analytics as the gold standard, there are a good number of "old AI' offerings out there muddying...
Social Media Audit Tools & Free Template
With the Fall season in full swing, it's time to perform your quarterly social media audit! Time to check in and ensure your brand goals are on track as we approach holiday shopping season! And to support that effort, be sure to download the NetBase Quid Social Media...
Social Listening: What, Why & How
Many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a social listening tool. And if this describes your brand, you’re in good company. Wondering how social data is captured and applied? And maybe you’re even...
21 Free Social Media Analytics And Comparison Tools For Marketers
Having a list of free social media analytics and comparison tools in your back pocket comes in handy - particularly this year, as the social media analytics game keeps changing. And we update this list regularly with new stats, facts and insight to inform your digital...
The Best Ways to Uncover Emerging Trends
Uncovering emerging trends ahead of competitors is a top competitor tactic, though many brands lack both the appetite and skillset for it. And that's unfortunate, as emerging trends are everything to a businesses, whether or not they know it. If your brand isn't...
What Is Market Intelligence?
Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. It may only be one tool in your arsenal, but it's one that you'll want to keep razor sharp. Maintaining a keen awareness of emergent brand opportunities – or emerging...
Competitive Intelligence Tools Your Competition is Using
Update: This post was updated in September to expand on the competitive intelligence resources that brands need to be successful. Competitive intelligence monitoring is mission critical. Brands need to stay on top of what competitors, and the industry as a whole, are...
How to Evaluate Social Media Analytics
With customer experience (CX) understanding combined with next generation artificial intelligence (AI) powering their efforts, savvy industry leaders are maintaining their competitive edge. What's their secret? Accurate and transparent consumer insight that offers...
Amtrak App Captures Emerging Consumer Safety Concerns
As consumers continue to get out and interact with their favorite brands, their safety radar is on high alert. Consumers are taking note of which brands are taking their safety seriously - which is fueling brand loyalty for brands getting it right. Here we’ll take a...
Brands Helping Families Meet New Back-to-School Challenges
With the much-anticipated school year upon us, families are once again facing another set of challenges. Teachers and administrators are also having to operate on a new playing field at full capacity. That said, there are sure to be a lot of lessons to be learned over...
How These Brands Caught the DTC Trend Ahead of the Rush
There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...
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