Summer Trends to Watch as Consumers Return to Travel

After seemingly endless months of lockdowns, masks and Netflix, there’s one thing for sure – people are itching to travel again. And according to a recent Virtuoso survey, 93% said they’d never again take the opportunity to travel for granted. That being the case,...
Social Media Listening: A Must-Have Tool for Brands

Social Media Listening: A Must-Have Tool for Brands

  Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use...

Why Your Brand Needs Consumer Market Intelligence

Why Your Brand Needs Consumer Market Intelligence

Consumer market intelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. There are so many ways...

Top 20 Brand Monitoring Tools

Top 20 Brand Monitoring Tools

There’s a lot to be learned from brand monitoring tools - things that you aren’t able to get anywhere else. It’s truly an irreplaceable ‘must have’ capability. So, let’s empty the sand bucket to reveal what brand monitoring tools can do for you! We will sort through:...

Guide to Text Analytics

Guide to Text Analytics

Text analytics software is indispensable with the rise in online news and papers, along with social media. As a company, you need to sort and analyze all of it for accurate insights into your market and your audience. Thankfully, science and artificial intelligence...

How Reddit Conversations Influence Markets

How Reddit Conversations Influence Markets

 Reddit isn’t where you go to share puppy pictures with your friends and family. It’s where users congregate with like-minded individuals over mutual interests. It’s where people go to explore the topics that align with their values – and share memes. Across any...

Trend Analytics vs. Trend Analysis

Trend Analytics vs. Trend Analysis

When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. In a nutshell, that’s the difference between an analysis and a series of replicable analyses that are informed by your analytics. It...

Top 15 Social Media Software for Marketing in 2021

Top 15 Social Media Software for Marketing in 2021

Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. However, there are many types of players in this social media analytics game, so how do you...

Competitive Monitoring: 10 Keys to Success

Competitive Monitoring: 10 Keys to Success

With today’s social listening capabilities and data analytics tools, there’s no reason that you shouldn’t be using them to keep tabs on the competition. Any form of competitive intelligence that you can act on to improve your brand’s position is a win. However,...

Best Text Analysis Software: How to Choose the Right Platform

Best Text Analysis Software: How to Choose the Right Platform

It seems consumers are mystical beings at times, with behaviors that make no sense. However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. And if you’re not sure what text analysis software...

What is Social Media Reporting?

What is Social Media Reporting?

Where does your brand rank in the very distinct worlds of marketing and consumer approval? Social media reporting answers these questions and many more, ensuring that your company is heading in the right direction. In this article, we will define in more detail what a...

The 20 Best Facebook Analytics Tools for Marketing

The 20 Best Facebook Analytics Tools for Marketing

Adaptation is the key to staying ahead of (or at least current) with consumer trends. And it’s also critical when something a brand previously relied on disappears, such as Facebook’s analytics tool. Don’t worry - we have you covered with some neat options to optimize...

51 Top Social Media Tools for 2021

51 Top Social Media Tools for 2021

Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media management tools that have become increasingly powerful. This is key, as social media tools are everywhere, and it can be...

The Best Social Media Monitoring Guide for Brands

The Best Social Media Monitoring Guide for Brands

Many businesses shy away from using social media analytics because some tools overcomplicate things in an attempt to make their services seem more essential. This makes it all feel mysterious and confusing, so businesses back away. And this is a mistake, as there are...

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