How to Conduct a Social Media Audit

Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI by building upon what works – and discarding what does not. If you’re feeling a little shaky on that distinction, this...
51 Top Social Media Tools for 2021

51 Top Social Media Tools for 2021

Social media tools are everywhere, and it can be overwhelming to sort out which make sense for your brand. So, even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. Our updated social media tools list...

Social Media Audit Tools & Free Template

Social Media Audit Tools & Free Template

Keeping brand goals on track are we wrap up Q3 of 2021 is incredibly important. It's not too late to create benchmarks that you can measure against efforts in the first half of the year - and moving forward. And it's something that every brand needs to spend time...

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

We're exploring consumer insight captured in real-time and how leading brands are evaluating their efforts to stay on track. It includes customer experience (CX) understanding combined with next generation artificial intelligence (AI) powering their efforts, and we're...

Social Listening: What, Why & How

Social Listening: What, Why & How

The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that insight, so we're sharing an overarching view of the social listening landscape to inform your efforts. So, if your brand seeks to capture...

How to Develop Brand Loyalty in Marketing

How to Develop Brand Loyalty in Marketing

There’s no doubt about it – these days, consumers have lots of brand options. And the pandemic has provided an idyllic environment for them to get comfortable researching their purchases. Not only that, but we’re also seeing consumers turning to brands that most...

Top Ten Social Bookmarking Sites to Grow Your Brand

Top Ten Social Bookmarking Sites to Grow Your Brand

Social listening and data analytics are akin to rock-climbing, where you’re always looking for a handhold. It scans consumer, competitive, and market intelligence to help you make the best of your situation in the market. And let’s face it – sometimes finding...

A Comprehensive Guide to Benchmarking Analysis

A Comprehensive Guide to Benchmarking Analysis

Pretty much any data point can be used as a benchmarking metric. The key is to ensure that you measure your metrics against numbers that tell the same story. Social listening metrics are more straightforward here, whereas financial metrics may rely on ratios to tell...

Join The
15,723 People
Who have subscribed to our blog

Sign up to receive the latest updates

NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions