What is Earned Media Value & How is It Calculated?
Being outside their direct control, earned media is of special interest to marketers. But it's tricky. The impact of earned media efforts - that earned media value, can be difficult to evaluate. Let’s pull back the curtain and help your brand calculate this important...
16 Top Social Media Tools for 2022
Which social media tools make sense for your brand? Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. This list will help! Our updated social media tools list captures shifting trends and...
Managing Risk with Real-time Data-driven Intelligence
When it comes to managing risk, businesses are increasingly finding the landscape shifting under their feet. As a result, managing risk has become a much larger consideration – and even a priority – for companies in any category. Online never sleeps, and neither do...
Guide to the Best Social Media Monitoring Tools for Brands
Online today, you can be sure your target consumers are sharing intel that’s relevant to you – right now. They’re sharing needs, wants, challenges and all sorts of insight which your competitors are capturing with a social media monitoring tool - and they’re building...
Top 8 Customer Intelligence Platforms for 2022
Customer intelligence platforms take the guesswork out of the consumer mindset equation. A robust platform ensures you understand what consumers love and the improvements they want to see from your products, removing assumptions from every part of your organization....
Intuitive AI Updates and Expanded Datasets
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and market intelligence endeavors, including these expanded datasets. Accuracy...
Social Listening: What, Why & How
Is your brand ready to capture its ‘social insight’ to inform strategic decision-making? If so, you’ve found a great place to start! We’re sharing what social listening is exactly, and what can you do with it to capture your brand’s piece of the global marketplace!...
Tracking the Changing Consumer Behaviors in Healthcare
There have been many rapid changes in consumer behavior in the past few decades, and particularly in the past couple of years. So, how do companies keep up? We’ll share three specific issues plaguing the industry, as well as some of the ways leading HCPs are scaling...
Maximizing Business Impact with Powerful Platform Capabilities
Having advanced AI-powered insights to inform your strategic decision making is crucial to a brand’s success. Now, with NetBase Quid's Application Switcher, your social analytics efforts just earned a power boost! The combined insights offered are all in one place for...
Will Brick & Mortar Make a Comeback in 2022?
There’s been a massive shift to online shopping in the past two years. And this has left many wondering how this is impacting brick-and-mortar shopping. Thankfully, consumer and market intelligence offers insight into this dilemma, as we examine the state of shopping...
How Continuous Intelligence Combats Disruption
It’s much easier to start a business or launch a new product today than it was just five years ago. And with the barrier to entry stretched thin, the potential that a competitor will break through and wreak havoc in your realm, much like a poltergeist, is very real....
Using Netnography in 2022 to Engage & Convert
It is important for brands to identify their ‘tribes’ early on. These are the people who clamor for your offering and can even be turned into a loyal group of brand ambassadors, assuming you play your marketing cards right! And finding them is the work of netnography...
Capturing Accurate Results When Scaling Data Science
Data science teams work with stakeholders company-wide to meet an ever increasing need for ad hoc analysis requests. Success here is a two-fold struggle: scaling capabilities to supplement and transform data and metrics on the fly; and, having confidence in the...
Restart Your Consumer Intelligence Clock in 2022
As we’re in the thick of things here in 2022, it’s time to take another peek under the hood at your social listening and give it a good tune-up. There’s no time like the present for a first-rate recalibration to restart your consumer intelligence clock and make this...
Shifting Consumer Sentiment Reflected in Meme Culture
Meme Culture has offered business of all sizes the opportunity to connect on a deeper level with consumers. It illustrates changing moods of people, reflects current news and illuminates' trends. Brands paying attention have a real opportunity to shine in the social...
The 2022 Guide to Advanced Instagram Marketing
Instagram is more than just a place to strike a pose – it's a platform where consumers hang out with their friends, post well-lit photos using filters, come to the aid of equality and strive for social justice. However, they’re also there for the goods and they love...
Comparing and Understanding Benchmarking Types
In this fast-moving world, businesses that use benchmarking comparisons to continuously improve their products, services, and processes will ultimately win. And we have several types to consider. What is Benchmarking? Benchmarking is one of the best tools to keep...
Brands & Influencers Act, Innovate & Implement Change for Earth Day
Every year around this time, online experiences a fever pitch of posts sharing Earth Day hopes and promises for a better tomorrow. And each time, more brands and the people who love them become invested in becoming part of that change in meaningful ways. And this is...
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