What is Media Analysis and How Does It Work?

Making the most of every bit of brand intel available online is a tall order. Fortunately, media analysis capabilities help agencies fulfill this need every time. How does it help exactly? We’re glad you asked, as this post details precisely what media analysis is and...
How Trend Analysis Works in Marketing

How Trend Analysis Works in Marketing

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. From a marketing perspective, a trend...

What is a Text Analyzer? What You Should Know

What is a Text Analyzer? What You Should Know

When it comes to text analyzers, there’s a good bit for businesses to know. In this piece, we’ll peel back the layers to reveal what you should know and why you need to add a text analyzer to your company’s toolkit! First, here are some stats and facts to keep in...

How to Visualize Data the Right Way 

How to Visualize Data the Right Way 

Data visualization is a potent tool for brands. But there’s a right way and a wrong way to do it. Insights from visualized data are impactful to a brand’s decision-makers when executed correctly. Poor data visualizations fail to provide helpful intel and also create...

5 Ways Food Brands’ Marketing is Changing 2021

5 Ways Food Brands’ Marketing is Changing 2021

Brand marketing is changing in 2021 – and this applies to every category under the sun. In this post, we’ll be showcasing a category that touches every consumer at some point – food. We’ll share five ways that a handful of popular food brands are adapting their...

7 Tips for Text Analysis Success

7 Tips for Text Analysis Success

Text analysis is the process of sorting, analyzing and gaining insight from text sources. The digital age produces enormous amounts of text data that is overwhelming yet rich in insight. Thanks to data science and artificial intelligence, machine learning can mine the...

A Guide to Natural Language Processing

A Guide to Natural Language Processing

Have you been wondering what Natural Language Processing (NLP) is and why so many companies are using it? We created this guide to everything NLP to walk you through what it is, how it works, where you should be using it and some tips to get you started! It’s a primer...

Does Data Visualization Matter?

Does Data Visualization Matter?

Whether you are exploring data sets for the insights they contain or sharing your findings with others, data visualization makes the process most impactful for your brand. It makes sense, as the human brain is built to leverage visual cues far faster than text - and...

What Are KOLs and How Can They Help You?

What Are KOLs and How Can They Help You?

KOLs or Key Opinion Leaders are making waves in every industry – and if you’re unsure of why that is, or even what they are, this post is for you. We’ll share examples of KOLs in action and how they can help brands win in a crowded market. To that end, we’ll explore...

10 Market Research Trends in 2021

10 Market Research Trends in 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do...

Why Are So Many Customers Switching to NetBase Quid?

Why Are So Many Customers Switching to NetBase Quid?

If COVID taught us one thing, it’s this: getting too comfortable is fatal. Brands that weren’t quick to reimagine themselves and adapt to new, unmet needs were left behind. And this rapid shift was felt just as acutely in the consumer and market intelligence category,...

The 2021 Luxury Brand Industry Report

The 2021 Luxury Brand Industry Report

Luxury brands had a big problem when the pandemic hit worldwide in 2020. With people fighting over toilet paper, how could luxury shopping survive? But it did. How exactly did the luxury segment adapt and how are they planning for the future? We cover this and more in...

Understanding the Emerging Market Landscape in Europe  

Understanding the Emerging Market Landscape in Europe  

The coronavirus pandemic has been the most severe global disruption since World War II and is the first worldwide public health crisis of the modern era. The Covid-19 predicament has dealt major blows to industries, caused multiple businesses to shut shop, and has...

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