A Guide to Creating and Targeting Your Custom Audience

When it comes to your marketing messaging, ensuring that you’re talking to the right people makes a big difference. Understanding the voice of the customer means knowing precisely who your audience segments are. Here, we’ll explore creating and targeting your custom...
Consumers Crave Year-round Consideration This Pride Month

Consumers Crave Year-round Consideration This Pride Month

After many years of battling for recognition, the gauntlet has been thrown, with consumers wanting brands to do better this Pride Month – and year-round. We’ll explore how the conversation has shifted, who is leading it, and will offer tips for brands that want to...

A Guide to Conducting a Twitter Audit

A Guide to Conducting a Twitter Audit

As a brand it is vital to know how your Twitter account is performing. A Twitter audit gives you insights into your audience so that you can be successful on this crucial social platform. An audit checks your company’s pulse and analyzes different aspects of your...

How to Identify Themes Driven by Key Opinion Leaders

How to Identify Themes Driven by Key Opinion Leaders

It’s no secret that key opinion leaders move markets and influence consumer opinion. They have monumental impacts on brands and industries, and brands must be paying attention to their conversations. Additionally, key opinion leaders are often heavy-handed in driving...

What is Social Media Marketing?

What is Social Media Marketing?

Social media marketing is the culmination of combining a variety of consumer intelligence ingredients to create irresistible offers. It’s taking every bit of insight available online – intel that would do little for you on its own – and creating a cohesive campaign...

What is CX Strategy and How Can You Optimize It?

What is CX Strategy and How Can You Optimize It?

Your consumers are talking about your brand online and with their friends and family. Making sure the info they spread is all positive is where customer experience (CX) strategy comes in. It helps you keep an eye on how you’re performing, pivot as needed and stay one...

Summer Trends to Watch as Consumers Return to Travel

Summer Trends to Watch as Consumers Return to Travel

After seemingly endless months of lockdowns, masks and Netflix, there’s one thing for sure – people are itching to travel again. And according to a recent Virtuoso survey, 93% said they’d never again take the opportunity to travel for granted. That being the case,...

Social Media Listening: A Must-Have Tool for Brands

Social Media Listening: A Must-Have Tool for Brands

  Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use...

Why Your Brand Needs Consumer Market Intelligence

Why Your Brand Needs Consumer Market Intelligence

Consumer market intelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. There are so many ways...

Top 20 Brand Monitoring Tools

Top 20 Brand Monitoring Tools

There’s a lot to be learned from brand monitoring tools - things that you aren’t able to get anywhere else. It’s truly an irreplaceable ‘must have’ capability. So, let’s empty the sand bucket to reveal what brand monitoring tools can do for you! We will sort through:...

Guide to Text Analytics

Guide to Text Analytics

Text analytics software is indispensable with the rise in online news and papers, along with social media. As a company, you need to sort and analyze all of it for accurate insights into your market and your audience. Thankfully, science and artificial intelligence...

How Reddit Conversations Influence Markets

How Reddit Conversations Influence Markets

 Reddit isn’t where you go to share puppy pictures with your friends and family. It’s where users congregate with like-minded individuals over mutual interests. It’s where people go to explore the topics that align with their values – and share memes. Across any...

Trend Analytics vs. Trend Analysis

Trend Analytics vs. Trend Analysis

When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. In a nutshell, that’s the difference between an analysis and a series of replicable analyses that are informed by your analytics. It...

Top 15 Social Media Software for Marketing in 2021

Top 15 Social Media Software for Marketing in 2021

Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. However, there are many types of players in this social media analytics game, so how do you...

Competitive Monitoring: 10 Keys to Success

Competitive Monitoring: 10 Keys to Success

With today’s social listening capabilities and data analytics tools, there’s no reason that you shouldn’t be using them to keep tabs on the competition. Any form of competitive intelligence that you can act on to improve your brand’s position is a win. However,...

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