Maximizing Pride Month Impact with a Single Source of Truth
In this article, we are interviewing NetBase Quid’s COO, Seujan Bertram, to explore effective brand strategies and potential missteps that some brands make during Pride Month, along with tips for making data-driven decisions moving forward. Pride Month has become a...
How KOLs Help HCPs Connect with Consumers
The healthcare industry is vast, and so are the conversations happening online about the industry. Consumers from every corner of the world have lots to stay, in fact, and understanding those specific wants and needs starts with social listening, including listening...
What is Competitor Analysis in Marketing?
On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today's...
Top Corporate Strategy and Development Tools for 2022
Corporate strategy and development efforts steady a company’s aim to hit a variety of targets, and to inform on potential mergers and acquisitions. Some of the activities that power these efforts include risk analytics, competitor analysis, SWOT analysis, SMART goal...
Rethinking Brand Positioning to Reflect Consumer & Market Trends
Brands are increasingly challenged with balancing purpose and profit. This is particularly true as the global consumer base becomes more socially conscious and focused on equality, equity, and sustainability. Rethinking brand positioning to reflect recent consumer and...
How Social Conversation Creates Business Transformation
Capturing actionable consumer thoughts to guide strategic planning is an enormous task. There are almost 8 billion people out there, holding a variety of perspectives, after all – so any understanding must be led by a nuanced approach. Here’s how . . . Recently, Mike...
Top M&A Tools: A Complete Guide
Originally the domain of large corporations and close-knit circles of big-shot bankers, lawyers, and brokers, M&As have gone mainstream. Here’s how to uncover, track and take action on these lucrative opportunities. M&As are now part of the corporate strategy...
Competitive Comparison: What It Is, Why You Need It, & How to Do It
The need for social and media analytics continues to rise as more companies enter into the playing field. And a competitive comparison is a vital part of your company's benchmarking efforts to stay a few steps ahead here. It gives you a thorough understanding of your...
Risk Analytics: A Quick Guide
Risk analytics helps brands determine the magnitude of underlying uncertainties they face. These uncertainties could be economic, regulatory, financial, technological, and political, and they threaten the business operations, placing the entire company at risk. Let’s...
Tracking Consumer Interests During Pride Month
Public perception makes all the difference to brands, as does understanding intent. It’s important to get to the heart of topical conversations, particularly when they take over an entire month. And we’re going to show you how, as there may be some nuanced...
Hybrid Research Explained: What It Is & How to Use It
Picture it: A business has spent a vast amount of resources developing a product that isn’t moving as expected. It offers significant cost savings for the buyer and still falls short. To solve this puzzle, the business should find answers in its research – something...
How to Measure Brand Awareness: 12 Top Strategies
To be successful, your brand needs to be recognizable to buyers. It builds credibility and later develops trust – all of which are essential to customer retention, and for encouraging brand advocacy. Here’s how to measure brand awareness to make sure it's growing!...
Destroy Silos with Continuous Intelligence
Consumer and market intelligence is a life saver for businesses of all sizes. But with so many different data sources available within different departments of a company, that it can feel like a game of telephone where you cross your fingers and hope that the intel is...
Traditional Market Research vs. Modern Strategies
Decision-making in business is fraught with uncertainties. Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Let’s see how it looks! Market research is a dynamic field. Whether management...
Identifying New Business Targets with Market Research
New businesses seem to appear every day and understanding which are worth watching, or potentially partnering with, requires real-time, data-driven intel. Consumers are drawn to everything “new” and that includes novel products produced by competitors. The excitement...
Using Engagement to Drive Content Strategy in Healthcare
Patients aren’t just patients, they’re consumers as well. And as such, it’s critical to understand what they want from healthcare providers (HCPs), their treatment expectations and more. Increasingly, HCPs have been turning to social media monitoring to inform their...
How to Complete a Competitive Audit
A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. In this post, we are mainly going to discuss how to use different tools to conduct one; but first… Why Companies...
Using Continuous Intelligence to Identify Unmet Needs
We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want without having to spell it out. Luckily, continuous intelligence provides mind reading powers that facilitates meaningful insights to please any global consumer base. And...
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