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Consumer & Market Intelligence Reveals CES Themes

What’s hot at the Consumer Electronics Show (CES) this year? Although the event was smaller, you wouldn’t know it from the high energy conversations found online. Let’s see what consumer and market intelligence reveals about CES themes and emerging trends. In this...
25 Gen Z Influencers on Instagram

25 Gen Z Influencers on Instagram

Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...

25 Entertainment Key Opinion Leaders to Watch

25 Entertainment Key Opinion Leaders to Watch

Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...

Consumer Love Shifts from Experiences to eCommerce

Consumer Love Shifts from Experiences to eCommerce

  As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on 'experiences' instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward...

5 Branded Promotions on TikTok that Took Off 

5 Branded Promotions on TikTok that Took Off 

TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn't be surprising that many brands are experiencing viral success from it. But that success isn't a...

Predicting the Trends Everyone Will be Talking About at CES

Predicting the Trends Everyone Will be Talking About at CES

The Consumer Electronics Show (CES) is next week and promises to feature a host of new tech innovations and emerging trends as always. CES has been a yearly staple for the tech industry since 1967 and isn’t going to let the pandemic slow it down. To be held January...

Announcing Global Language Support in NetBase News!

Announcing Global Language Support in NetBase News!

NetBase Quid is excited to announce our significantly expanded global language support in NetBase News! We’re offering best-in-class capabilities for brands that want to track news and social in a single platform. The LexisNexis premium news feed is ready to integrate...

Estee Lauder Battles Maskne & Wins Consumer Love

Estee Lauder Battles Maskne & Wins Consumer Love

The world is changing and 2020 has offered lots of opportunities for cosmetics brands to transform with it. And many are - making decisions informed by social media listening and consumer intelligence, often with practical purposes. For example, Estee Lauder and...

Restart Your Consumer Intelligence Clock in 2021

Restart Your Consumer Intelligence Clock in 2021

  The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s...

Consumers’ Love/Hate with Smart Home Gadgets

Consumers’ Love/Hate with Smart Home Gadgets

  The internet is in everything these days, from thermostats to doorbells and everything in between. But with privacy concerns, security and functionality issues, consumers have a love/hate relationship with smart home gadgets. So, do smart home integrations make...

‘Twas The Night Before Switching To NetBase Quid

‘Twas The Night Before Switching To NetBase Quid

‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight!   “What made you choose...

Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

   Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash's business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out...

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