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Brands Sorting Out Which Accelerated Trends Matter Most
Trends come and go at the speed of social. And with rapidly shifting consumer moods compounded by 2.5 quintillion bytes of data created every single day, brand marketers face a daunting challenge. They must sift through that noise and figure out which trends are here...
25 Influential UK Women on Twitter
Consumers rule online, but they move in waves, following each other’s lead and that of influencers who have earned their respect. Your brand needs to use social media monitoring to identify relevant influencers for this reason alone, as influencers are essential to...
Coca-Cola Captures Uplifting Consumer Energy
Coca Cola's social listening has helped it capture uplifting consumer energy in its new ad, which speaks to themes of gratitude for things we’ve previously taken for granted. It emphasizes social connection and openness – and hits the mark on every level. This savvy...
Quid Social Captures Emerging Consumer Trends
Consumer trends are everything – and Quid Social captures emerging trends that consumers are eying up ahead of them hitting prime time. It’s so important to be on that level right now, and we’re going to show you how it’s done! We’ll take a look at three brands making...
Amtrak App Captures Emerging Consumer Safety Concerns
As consumers continue to get out and interact with their favorite brands, their safety radar is on high alert. Consumers are taking note of which brands are taking their safety seriously - which is fueling brand loyalty for brands getting it right. Here we’ll take a...
Brands Helping Families Meet New Back-to-School Challenges
With the much-anticipated school year upon us, families are once again facing another set of challenges. Teachers and administrators are also having to operate on a new playing field at full capacity. That said, there are sure to be a lot of lessons to be learned over...
How These Brands Caught the DTC Trend Ahead of the Rush
There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...
The Sustainability Sector’s Key Opinion Leader List
Looking at the past six months, we see sustainability falling from grace a bit as single use everything takes over in our germ-worried world. But the sustainability sector overall is going strong. And it is thanks, in large part, to key opinion leader work. Let’s see...
NetBase Quid Global Website Launch: Your New Consumer & Market Intelligence Hub!
NetBase Quid has gone through a major transformation, and today you’ll find it reflected in our new website, new logo and new ways to access consumer and market intelligence resources. We have so much to tell you about this redesigned site, so let’s dive in! New Logo,...
Quid Social for the Competitive Intelligence Win
Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in...
How to Conduct a Social Media Audit
Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social...
Social Listening Captures Consumer ‘Me to We’ Mindshift
Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. And...
Remote Work Trend Has Brands Rethinking Abandoned Offices
No one works in an office anymore - not in numbers that make sense to justify renting space, at least. And this realization has emerging trends around remote work on the rise, and has brands rethinking how to use abandoned office space - assuming they'll use it at...
Brands Helping Consumers Shop for Jobs this Labor Day
The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is...
Ten Martech Tools That Brands Must Have
Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most...
Making Informed Predictions Around Emerging Trends
At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. We’ll explore why...
Quid Social Protects Brand Health
There are lots of dangers on and offline for brands, and staying ahead of them in our fast-paced digital world can feel impossible many days. Quid Social to the rescue! It protects brand health in a multitude of ways - and we'll explore a few of them below! With...
NetBase Quid Brand Passion Report: Top Global Brands 2020
Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. But, even in these lonely pandemic times, there are ways to shine through and generate good feelings. And we have a whole report full of...
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