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Kraft Creates PR Crisis with ‘Send Noods’ Campaign
Trying a new approach to engage with your audience, without fully analyzing the associated consumer intelligence and market intelligence available can lead to unfortunate outcomes. And you don’t have to take our word for it, Kraft recently offered a ready PR crisis...
51 Top Social Media Tools for 2020
Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? We have an updated list! Already know what kind of new...
Consumer Cravings Guide Quick Serve Menu Offerings
It's a hard knock life for every category these days, but those on top of their social media listening game are faring much better than others. For example, we see savvy quick serve establishments creating menu offerings that are precisely what consumers crave. Let's...
Quid Social for Campaign Strategy Success
Campaign strategy success hinges on an informed consumer and market understanding and the ability to pivot in real-time when things need to shift. This can only happen when brands are confident of the quality of their insight, and Quid Social offers exactly that. With...
Competition Saturating the Sparkling Water Market
The popularity of sparkling water over the last few years can be attributed to the rise of health consciousness among consumers, as well as the trendiness, refreshing flavor, and availability of these beverages. Due to the decreased sales and consumption of soda in...
2020 Election Trends & Insights Through a Social Lens
The 2020 United States Presidential Election is in the home stretch and brands are being pushed and pulled in every direction along with the candidates. Our 2020 Election Trends & Insights Through a Social Lens Report reveals the issues voters care most about as a...
Using Trend Analytics to Predict Major Technological Shifts
Businesses in the know are using trend analytics to predict major technological shifts – they need to, as they’re happening at the speed of light. And it’s not just that brands need to be aware of new technologies that could enhance their business – they need to be...
What Is Social Media Analytics & Why Is It Important?
Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is, and why you need to use it. It should, perhaps, seem obvious. Social media offers a huge pool of consumers ripe for brand communication....
Understanding Your Brand’s Competitive Footprint First
Competitive intelligence reveals hidden insight for brands. But the biggest mistake brands make when capturing this insight is looking at their competitors' positioning, audience and opportunities before fully analyzing their own. Here's how to understand your brand's...
25 Most Loved Influencers on TikTok
TikTok, like cream, has risen to the top. And there doesn’t seem to be an end to what people can do on this social media platform. We will explore the top 25 most loved accounts and explain why they are adored and what your brand can do to mirror their success by...
CX Superstars Use Consumer & Market Intelligence to Win
Today, customer experience (CX) should be number one with brands wanting to retain current customers – and draw more in. Some brands do this exceptionally well; they’re the CX superstars among us. And they use consumer and market intelligence to win. We’ll be sharing...
Consumer & Market Intelligence Supports Early Holiday Sales
Back in the early days of the pandemic, consumers rushed to ecommerce solutions like bears to honey. And with the holiday shopping season fast approaching, the big ecommerce retailers are shaking things up with earlier sales that’ll take COVID-induced pressure off of...
Quid Social Offers Crisis Management Must Haves
There’s nothing worse than being unprepared for a crisis. And in business, it’s not an if, but when scenario. Unfortunately, it’s all too easy for brands to take their eye off their market intelligence when things are going well; which leaves them to mop up around...
Report: The Marketing Stack All Brands Must Have
If your sales and marketing team is working with consumer and market intelligence tools that you’ve inherited, it’s time to sort out which are working for you from those merely eating up your budget. And in our latest report, The Martech Stack All Brands Must Have:...
NFL Social Media Conversation Shows Superfan Solidarity
The NFL social media conversation shows lots of superfan solidarity, with people packing the stands as capacity limits allow. How is the NFL handling this all so expertly? Social listening combined with social media monitoring offers clues . . . The social atmosphere...
Financial Services Key Opinion Leaders
Looking back at the past six months, we see a marked contraction of the financial services conversation. As elsewhere, COVID made the industry hold its breath and fintech rumblings quickened. The narrative is slowly growing again - and the folks on our key opinion...
Consumer & Market Intelligence to Understand Healthcare Concerns
The news media often drives consumer conversation, but does not account for perception. This is why a view from both sides is so essential. Since social media users are susceptible to the spread of false narratives, which in turn influence others, brands must know...
Financial Services & Blockchain: Fintech Scouting with Market Intelligence
Understanding which areas to explore on the tech horizon can be tricky - and this is where tech scouting comes in. Market intelligence informs this effort, helping businesses see beyond the buzz (or lack thereof). And fintech scouting around blockchain technology...
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