Ten Effective Examples of Positive Brand Association
Brand association is all about reinforcing positive attributes about your brand and helping them take hold in the mind of the consumer. Ideally, a positive brand association will elicit an emotional response from your customers that causes them to reach for your brand...
Emerging Themes as We Return to School & Work
Whether you are a brand intelligence wizard or just getting a grip on consumer and market intelligence, a grasp of emerging trends is always the next step forward. Why is that? Because emerging trends and themes always define the future, and brands and institutions...
NetBase Quid Named a Leader in 2021 Forrester New Wave: AI-Enabled Consumer Intelligence Platforms
Striving to set the bar for offering the most advanced consumer and market intelligence insight available, we are excited to announce that we’ve been named a leader in this rapidly growing market, with NetBase Quid’s inclusion in The Forrester New Wave™:...
How to Conduct a Customer Analysis
Brands hoping to create effective marketing strategies need to conduct – and consistently refresh – a robust customer analysis. And in this post, we’ll show you how that looks! Sportfishing doesn’t entail just walking up to an unfamiliar body of water and throwing a...
CBD Consumers Defy Age Assumptions
CBD is the ingredient of the month right now – the year, in fact. Wherever you look, CBD-infused items are popping up. The opportunities for food and beverage businesses in the CBD realm are incredible, and there are key audiences they’ll want to pay to close...
NetBase Quid Announces Zapier Integration and 3,000+ Apps!
Brands have exceedingly vast quantities of consumer and market intelligence at their disposal these days. Making sense of it all in a meaningful way poses a challenge – one that we strive to solve for you, as evidenced by our platform and by our latest partnership...
How to Create a Subreddit in 5 Easy Steps
When it comes to social media, everyone seems to be on Instagram or Facebook. However, Reddit is growing quickly. With 330 million active daily users, becoming active there is essential, and knowing how to create a subreddit is as well! We’ll explore how to do that...
What is Image Analysis, and How Can it Grow Your Brand?
Millions of images are uploaded to social media every day, and chances are, there are quite a few that feature your brand logo. However, many of these photo posts often don’t include explicit brand mentions in the text. That means that if your brand is missing these...
A Primer on Media Monitoring
Consumers are talking online everyday about brands and their products. Because of this, media monitoring has become integral to savvy brands’ marketing efforts. Let’s see how that looks! In this post, we’ll explore: What is media monitoring Why brands need media...
NetBase Quid Live Europe 2021 Recap
We just wrapped up our NetBase Quid Live Europe 2021 event, packed with industry experts and thought leaders covering the ever-changing world of consumer and market intelligence. Hopefully you were among the global attendees who were able to join us, but if not –...
Competitive Monitoring and Analysis: Top Ten Strategies
Brands can learn from their own mistakes, and from those of a competitor with competitive monitoring capabilities in place. We will outline the top ten strategies you can employ with this intel – with incredible outcomes. Leading brands rely on competitive...
Guide to Social Media Management
You’d be hard-pressed to find a brand that’s not on social media these days. However, not all of them are doing it well. There are a lot of moving parts to social media management, and platforms are constantly evolving. Staying at the forefront of social media...
Top Social Media Facts and Statistics
Social media continues to grow and expand, and your brand needs to grow and expand with it. If your marketing strategies don’t include at least a few social channels, you’re missing out. We have straight facts about social media for you below! In this post we’ll...
The Five Steps To Completing a Brand Audit
The top brands stay on top because they change over time, and this is due to their uncanny ability to understand consumer behaviors and react accordingly. Consumer trends, what’s in and what’s not, mutate and evolve. And a brand audit let’s you evolve right along with...
Amazon Prime Products Kept Pace with The Pandemic
There are few, if any, things that the pandemic did not impact negatively this past year - but one area that experienced a definite boon was ecommerce. And a company that became a global go-to for homebound consumers was Amazon. Its Prime products seem to be pandemic...
How Businesses Use Social Media Influencers for Marketing Strategies
There’s no doubt that using social media influencers as part of your marketing strategy is growing increasingly popular. It’s not just mega-influencers and celebrity social media endorsements making waves, either. Nano and micro-influencers are showing their worth for...
What is Share of Voice?
How much does your brand stand out in the market? Understanding your share of voice (SOV) is directly connected to your success as a brand not only presently, but in the future. We will break down some key intel relating to share of voice including: Defining what...
Brand Monitor Strategy: A Guide
A brand monitor tool should be a part of your normal company checkup. It reveals your share of voice within your industry, your category and amongst your consumers. And it should inform strategic planning, marketing campaigns and so much more. In this post, we’ll...
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