Validating Hunches with Consumer Intelligence
The abundance of data available today offers limitless potential for companies prepared to harness it, but many still rely on assumptions, which is dangerous. This data excess can create a deafening cacophony that’s impossible to decipher without sophisticated analytical capabilities....
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How to Write Your Best Brand Positioning Statement
The right brand positioning statement can be the difference between working effectively or running in circles. It’s a crucial element of your brand and should be prioritized. The way you position...
Investment Banking Intel to Inform Finance Industry Decision-Making
The digital revolution has generated numerous apps and platforms for clients to manage financial investments, and the sector must constantly adapt to keep pace. Doing so requires careful trending...
Taking a Deep Dive into Audience Understanding
How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company's success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers...
The Right Data Reveals What’s Around Every Corner
‘Looking around the corner’ can mean different things. Are you experiencing a communications crisis requiring immediate resolution or sorting out fashion trends that will impact merchandising decisions several months later? Regardless of the context, knowing what’s coming for you is critical,...
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What Is Market Intelligence?
Being prepared to seize and respond to valuable information promptly is vital, as unexpected crises arise rapidly. Moreover, lucrative market prospects seldom provide advance notice. By gathering...
Digital Banking Data for Emerging Market Predictions
The world of digital banking is shifting, and technology is the culprit – at least in this report! What are the big takeaways? Our Impact of Technology on Finance Services 2023: Digital Banking...
Monitoring Distributed Assets to Win Again
Years ago, only a few social channels really mattered to brands—three, maybe five at most. Brands want to be where consumers spend most of their time, after all, and the options back then were...
Making Mother’s Day Marketing Count
Mother's Day presents a significant opportunity for brands to promote their products. But merely advertising products isn't enough. There are a number of narratives to consider if brands want to...
Investing in Multi-dimensional Mentorship to Achieve Goals
No one succeeds alone. Successful businesses understand this reality and rely on board members and advisors to reimagine their offerings and revitalize their corporate cultures. Successful...
Using Social Listening to Amplify the Call for Diversity, Equity, Inclusivity, and Belonging
To succeed in today's global marketplace, companies recognize that creating a positive impact must be part of their mission. Many accomplish this by prioritizing diversity, equity, inclusion, and...