The Importance of Consumer Behavior
The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s...
The Top 25 Social Media Sites for Your Brand
You already know the power of social media platforms to boost your brands visibility. With social media usage almost doubled since 2015, this marketing avenue has become a necessity instead of an option. Understanding which social media platform is best for your...
A Guide to Creating and Targeting Your Custom Audience
When it comes to your marketing messaging, ensuring that you’re talking to the right people makes a big difference. Understanding the voice of the customer means knowing precisely who your audience segments are. Here, we’ll explore creating and targeting your custom...
Consumers Crave Year-round Consideration This Pride Month
After many years of battling for recognition, the gauntlet has been thrown, with consumers wanting brands to do better this Pride Month – and year-round. We’ll explore how the conversation has shifted, who is leading it, and will offer tips for brands that want to...
A Guide to Conducting a Twitter Audit
As a brand it is vital to know how your Twitter account is performing. A Twitter audit gives you insights into your audience so that you can be successful on this crucial social platform. An audit checks your company’s pulse and analyzes different aspects of your...
How to Identify Themes Driven by Key Opinion Leaders
It’s no secret that key opinion leaders move markets and influence consumer opinion. They have monumental impacts on brands and industries, and brands must be paying attention to their conversations. Additionally, key opinion leaders are often heavy-handed in driving...
What is Social Media Marketing?
Social media marketing is the culmination of combining a variety of consumer intelligence ingredients to create irresistible offers. It’s taking every bit of insight available online – intel that would do little for you on its own – and creating a cohesive campaign...
What is CX Strategy and How Can You Optimize It?
Your consumers are talking about your brand online and with their friends and family. Making sure the info they spread is all positive is where customer experience (CX) strategy comes in. It helps you keep an eye on how you’re performing, pivot as needed and stay one...
Summer Trends to Watch as Consumers Return to Travel
After seemingly endless months of lockdowns, masks and Netflix, there’s one thing for sure – people are itching to travel again. And according to a recent Virtuoso survey, 93% said they’d never again take the opportunity to travel for granted. That being the case,...
Social Media Listening: A Must-Have Tool for Brands
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use...
Choose the Best Text Analytics Software: 8 Criteria to Follow
What’s in a word? The right text analytics software can tell you! It can pull meaning from any text, giving your brand intel on attached sentiments, audience demographics and much more - all from one wee little word or series of words. But, not all text analytics...
How Product Preferences are Revealed Using Competitive Intelligence
It’s not enough these days just to have a fantastic product. Your average consumers are inundated with product messaging and choices, so you need every tool in your possession to stand out above the competition. You might have the best product in your category, but...
Why Your Brand Needs Consumer Market Intelligence
Consumer market intelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. There are so many ways...
Top 20 Brand Monitoring Tools
There’s a lot to be learned from brand monitoring tools - things that you aren’t able to get anywhere else. It’s truly an irreplaceable ‘must have’ capability. So, let’s empty the sand bucket to reveal what brand monitoring tools can do for you! We will sort through:...
What is Competitive Market Intelligence and Why Do I Need It?
Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s...
Guide to Text Analytics
Text analytics software is indispensable with the rise in online news and papers, along with social media. As a company, you need to sort and analyze all of it for accurate insights into your market and your audience. Thankfully, science and artificial intelligence...
How Reddit Conversations Influence Markets
Reddit isn’t where you go to share puppy pictures with your friends and family. It’s where users congregate with like-minded individuals over mutual interests. It’s where people go to explore the topics that align with their values – and share memes. Across any...
The Role of Competitive Intelligence and Analysis in Marketing
Competitive intelligence and analysis gives brands an edge. It tracks and measures any gains made by your rivals and identifies emerging trends. This intel will boost your brand presence and propel you toward success, leaving your contenders demolished. In this...
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