How Market Research Helps Brands Create Better YouTube Shorts

Consumers’ online consumption habits increasingly trend toward video, with YouTube holding the top spot as the largest global hub. And market research is helping brands create better YouTube Shorts to reach them! How does this look and why should your brand consider...
What is Competitor Analysis in Marketing?

What is Competitor Analysis in Marketing?

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today's...

Top M&A Tools: A Complete Guide

Top M&A Tools: A Complete Guide

Originally the domain of large corporations and close-knit circles of big-shot bankers, lawyers, and brokers, M&As have gone mainstream. Here’s how to uncover, track and take action on these lucrative opportunities. M&As are now part of the corporate strategy...

Risk Analytics: A Quick Guide

Risk Analytics: A Quick Guide

Risk analytics helps brands determine the magnitude of underlying uncertainties they face. These uncertainties could be economic, regulatory, financial, technological, and political, and they threaten the business operations, placing the entire company at risk. Let’s...

How to Complete a Competitive Audit

How to Complete a Competitive Audit

A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. In this post, we are mainly going to discuss how to use different tools to conduct one; but first… Why Companies...

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