Top 20 Social Listening Tools Are Transforming Marketing
Over the past few years, the market has been transformed with shifting consumer behaviors, challenging brands to keep up. And answering the call of this challenge is social listening. Social listening tools are transforming marketing, and we have 20 tools that are leading the charge. The time...
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AI-Powered Social Media Research Reveals Patients Needs in Novartis Study
Novartis is a multi-national healthcare organization based in Switzerland that uses science and technology to address some of the toughest health challenges in the world. With a primary focus on...
How to Track Twitter and Facebook with Social Media Monitoring Tools
Facebook and Twitter are two of the top social platforms where consumers gather. On these sites, people discuss anything and everything from family and food, to brands they love and hate. Social...
Patient Engagement: What It Is and How You Can Improve It with Social Listening Tools
From its lowly beginnings as a compliance issue in the second half of the last century, patient engagement has evolved into a superpower enhancing health outcomes, reducing healthcare costs, and boosting satisfaction with the process. If that doesn’t sound miraculous enough, patient...
The 2022 Holiday Gadgets & Games Report is Here!
If your ideas of gaming and gadgets are limited to the 1980s, it's time you hit the restart button! Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and Market Intelligence Report: Gadgets and Games Gift Guide 2022. And we have an...
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The Top 25 Social Media Tracking Tools for Brands in 2023
Even as many of us try to break free of social media for various reasons, it has become clear that there is immense value for consumers to be connected with others. And for brands to track their...
How to Create a Social Media Analytics Report
With so much consumer and market data available on social media, the modern brand has a unique opportunity to learn about its target customer. And knowing how to create a social media analytics...
How Consumer Intelligence Amplifies PR & Encourages Product Choices
While it is true that PR is now much better equipped to protect the brand, the communicator’s job hasn’t necessarily become easier. The increasing complexity of the media landscape has been a...
Healthcare 2023 Goal: Listen Closely to Patient Voice
The patient’s perspective has drastically increased in value to modern healthcare. Far from being a passive recipient of care, the patient has become active and central to the process - and so...
When Social Media Monitoring Isn’t Enough
Often, brands will have the proper tools for social media monitoring and still miss out on the wealth of information that consumer conversation is supposed to offer. They say, “We have all the...
Enhancing Consumer Understanding to Bolster Singles Day Sales
One of the biggest market days in the world today started as a festival for single students at a university in China to celebrate their status. It’s easy to see why the students at Nanjing...