Why Sentiment Analysis Tools Matter in 2021 and Beyond
Choosing the right sentiment analysis tools to handle your unstructured data is supremely important. The sheer volume of consumer data available to brands is growing like wildfire, and your tools have to be up to par. Besides the ability to parse voluminous datasets...
Your Social Media Report: 10 Data Points Not to Miss
Social media reports keep companies honest. They set a benchmark to measure against and offer qualitative, real measures that can impact future strategic decisions that span the entire organization. And there are ten data points you definitely don't want to miss when...
Identifying Gaps in Social Content and Messaging
Society is constantly fluctuating, and your messaging should change with the times to maintain relevancy. Ignoring or missing social cues as they gain prominence is a quick way to take a backseat to the competition. You must work to stay in tune with changing societal...
Why Social Media Monitoring is Essential in 2021 And Beyond
Social media monitoring tools are crucial in our digital world. In fact, it has never been more important for brands and businesses to develop and execute a social media monitoring plan. Why - and how can you sell stakeholders on its importance? We'll share all of...
Netnography: What It Is and How to Use It
Consumers are complex. And segmenting them by simple demographics doesn’t tell the whole story. People gather online according to their interests, and the subcultures they create are intricate and transcend traditional demographic boundaries. That’s where netnography...
15 Social Media Trends for 2021 And Beyond
2021 has forged a unique customer base with special requirements – and the social media trends follow suit. As people have adapted to virtual living, technology has advanced in numerous ways, and consumers are pushing hard to bring societal change along with it. Any...
How to Measure Brand Perception— and Why You Should
On a good day, brand perception can be very difficult to quantify. However, it is one of the most vital metrics your company can have when it comes to brand visibility and marketing success, as it directly effects your bottom line. In this article we’ll cover tips on...
Discovering Unmet Consumer Needs to Stand Out in Your Category
Consumers can be fickle, and their needs and wants can change at the drop of a hat. Your ability to pivot as a brand is critical to staying ahead of the curve and meeting consumer needs. And there are a good number of unmet consumer needs floating around out there,...
Why Reddit is a Social Media Channel That Matters to Marketers
Forums have been a way for like-minded internet users to socialize over common interests since the beginning of the internet. They were the precursor to social media as we know it today. Many message boards saw users shift over to traditional social media through...
How Marketing Intelligence Can Power Your Brand
Marketing intelligence is a must for every company participating online today. Without it, competing in the global marketplace is next to impossible, and brands are running on pure luck, living in fear of the next disruption. Here's how to get - and stay - ahead of...
Run a Social Media Audit that Works: 10 Tips
The better informed your brand is, the better prepared you are to strategize, mitigate risk and manage a crisis. Consumers are using social media to research brands in record numbers, and social media platforms are adding hordes of new users to their ranks daily. That...
Why Incomplete Social Media Analytics Are Putting Your Brand at Risk
Most social media analytics insight offers an incomplete, and ultimately harmful, view of your consumers and your market. We’ll show you how this happens and what to do about it in this post! There are many ways to stand out online, so why do brands default to the...
Makeup Hashtags Are Dominating Social Media
Beauty brands are super competitive online, so it makes sense that makeup hashtags are dominating social media. But did you know how wildly effective hashtags are when it comes to boosting brand visibility, just in general? They do this by fostering a sense of...
KOL | Why Key Opinion Leaders are the Future of Marketing
Consumers are turning to Key Opinion Leaders (KOLs) for opinions on where they should spend their hard-earned money. As a result, savvy brands are taking advantage of the high returns, high level of trust, and wide reach of KOLs to benefit their businesses by way of...
How Brands Use Social Listening Tools to Beat Competitors
Brands that are not using social listening tools to inform their business intelligence are at a disadvantage compared to competitors that do. In the competitive world of business, every scrap of intel offers a tactical advantage since information works to displace...
Creating NetBase Themes from Quid Social Clusters
We’re excited to announce that Quid Social just got even better. The market leading solution just got better at enhancing your exploration of insights, trends, and conversations discovered in Quid Social. Starting today, you can create a NetBase theme from clusters...
12 Ways Social Media Analytics Software Can Transform Your Brand
You’re likely at a crossroads right now if you’ve decided it’s time to transform your brand. Maybe 2020 was a year of hard lessons calling for change. Or you made it through the year relatively unscathed, and realizing you needed to rethink lots of processes. You may...
51 Top Social Media Tools for 2021
Social media tools are everywhere, and it can be overwhelming to sort out which make sense for your brand. Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. Our updated social media tools list...
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