Competitive Intelligence
Brand Health and Competitor Tracking Reveals Gaming Industry Intel
Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. And we’ll see data-driven decisions taking center stage soon enough. In fact, it’s already being used for brand health...

Social Media Intelligence
St-Paddy's-Day-Celebrations-Reveal-Nuanced-Consumer-Needs-and-Behaviors
St Paddy’s Day Celebrations Reveal Nuanced Consumer Needs and Behaviors

St Paddy’s Day Celebrations Reveal Nuanced Consumer Needs and Behaviors

The luck of the Irish is upon us again—a time of great festivity, purchases, and posts about green food items and other similarly hued things. And within these considerable online discussions are nuanced consumer expressions of this Irish celebration. They can guide brands toward targeting...

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