Brand Health and Competitor Tracking Reveals Gaming Industry Intel
Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. And we’ll see data-driven decisions taking center stage soon enough. In fact, it’s already being used for brand health...
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The Top Social Media Platforms Across the World (2023)
We're sure that if we asked you to name the top social media platforms, you'd say something like Facebook, Instagram, or Twitter. And you'd be right. But there are other social media platforms to...
Consumer Research: A Secret Weapon for Marketers
It’s crucial to be aware of your audience’s needs and offer something intelligent and pertinent if you hope to capture and maintain their attention. As marketers, you have a hidden ace up your...
St Paddy’s Day Celebrations Reveal Nuanced Consumer Needs and Behaviors
The luck of the Irish is upon us again—a time of great festivity, purchases, and posts about green food items and other similarly hued things. And within these considerable online discussions are nuanced consumer expressions of this Irish celebration. They can guide brands toward targeting...
The Complete Consumer Behavior Analysis Guide
Being a successful marketer means understanding consumer behavior. And brands that do, tend to win the applause of their target audience and increase their brand health, share of voice, and ROI. Savvy companies globally harness the power of customer behavior analysis to guide them in complex...
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Using Instagram Analytics to Skyrocket Your Brand in 2023
Social media is indispensable for advertising. And that’s because social platforms are an extension of consumers' social lives. It’s where they go to talk with their friends, and increasingly,...
Social Analytics Reveals Some Oscars Surprises
With the 95th Academy Awards happening in just two days, the buzz online is ‘everything Oscars.’ There’s a ton of talk about the nominees, naturally, but there are also surprises. And it’s the...
What is a Competitive Analysis? 2023 Guide
Each year brings changes in the market, offering both opportunities and warning of imminent threats to brands. And each year, brands sink or swim depending on how they leverage their consumer and...
Guide to the Best Social Media Monitoring Tools for Brands
Do you know what consumers are saying about your brand? Millions of customers are online chatting about you, your products, and your services. They detail their needs, wants, challenges, and all...
Speed to Insight is the Entertainment Game Changer
Data analysis is essential for any business hoping to succeed in a world of fickle consumers and constantly shifting audience segments. Having predictive analytics, companies can capture consumer...
7 Schlüssel zum Erfolg bei der Markteinführung von Medikamenten
Bildtext: 7 Schlüssel zum Erfolg bei der Markteinführung von Medikamenten Laut Deloitte folgen die späteren Einnahmen für neue Medikamente in der Regel dem Verlauf, der bei der Markteinführung...
