Quid Social
Quid Social expands your Quid data sources with comprehensive social media coverage for historic and real-time analysis. You can now easily add “social” as a data source from within the Quid platform to get AI-driven social insights on any topic, further enriching your consumer and media insights.
Single Source of Truth Across All Data Sources
Disparate data analysis tools and sources make analyzing data –and ultimately forming a data-driven strategy—cumbersome and time-consuming. Bringing your major data sources under one platform makes it much easier to synthesize data, increasing the depth, breadth and accuracy of your insights.
- Enabled by NetBase, longtime leader in social analytics
- Global coverage from 200+ countries
- Comprehensive social coverage – Twitter, Reddit, forums, review sites, Facebook, Instagram, and many more
- 27 months of history and going-forward data
Understand Brand Perception
Analyze social conversation and discover emerging themes that inform strategic business decisions
- Monitor your company position relative to your competitors in your marketplace
- Track campaign messaging to identify what’s resonating best with consumers and target markets
- Identify competitive areas of focus for innovation/R&D
- Understand how consumers are reacting to market trends, innovation, and competitive products
Uncover Consumer Insights
Gain contextual insights into how consumers perceive your brand, your competition and your market.
- Expand your view into how consumers perceive your brand
- Enrich your research and decision-making through deeper insights
- Analyze and visualize your data based on a number of dimensions including channel, geo, demographics and more
- Enhance your market intelligence analysis with consumer data to validate consumer demand
Identify Emerging Themes and Consumer Trends
Analyze social conversation and discover emerging themes that inform strategic business decisions
- Identify the main drivers of conversation in social media around a topic
- Understand how certain target audiences are talking about a topic or issue
- Identify whitespace to improve your brand’s share of voice
- Enhance influencer identification and analysis
Convert Conversation Clusters into Themes for On-going Monitoring
New, efficient work streams improve productivity and time to insight. Let our AI-enabled solution monitor trends in your Quid Social analysis without complex user-based classification systems and hand curated themes.
- Create themes for on-going monitoring and analysis with a single click
- Generate multiple themes automatically that encapsulate thousands of nodes across your Quid Social network to monitor changes over time
- Key topics and themes can be monitored in real-time to keep you abreast of changes in the social media narrative
Related Content
Quid Social: Amplify Your Insights with Social Data
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