NetBase Quid Platform
The NetBase Quid® platform applies market leading AI to power social media and customer experience analytics, ensuring brands are getting the most accurate and thorough insights possible.
NetBase Quid Provides Data-Driven Intelligence for Your Business
NetBase Quid offers a complete platform to enable brands and agencies to use data-driven intelligence to inform their business by understanding consumers and markets. The AI-powered platform allows businesses to discover emerging trends, identify new opportunities and monitor key metrics over time.
The platform is built for scale and accuracy, delivering insights to the entire organization. And customize those insights to highly specialized business requirements.
Identify and Predict Emerging Trends
NetBase Quid contextualizes consumer and market data to identify themes and emerging trends, uncovering opportunities to help create maximum market impact. NetBase Quid’s powerful AI classifies, segments, and organizes consumer conversations by media, type, source, author, engagement, and reach to uncover topics that resonate with an audience, track changes in consumer behavior and emerging market trends, as well as identify adjacent markets for new products, services, and customers.
Enable Business Agility Through Real-Time Intelligence
Track trends in real-time to understand brand health, share of voice, and competitive movements. Develop and optimize campaigns by understanding your audience, their preferences, and what engages them. Identify emerging crises and measure the effectiveness of your response. The NetBase Quid platform gathers intelligence around your brand, sentiment, passion, people, and brand attributes by looking at consumer and market data in real-time.
Connect and Customize for a Single Source of Truth
NetBase Quid intelligence can be shared across the organization through your BI platform connecting multiple silos of data into a single source of truth. Expose metrics and KPIs generated within NetBase Quid to democratize data, enabling the broader organization to use data-driven insights to act in real-time. For specialized business requirements and more in-depth analysis, combine NetBase Quid data with our professional services to identify acquisition targets, monitor supply chain issues, identify strategic risks to brand and operations, and identify level key opinion leaders (KOLs) beyond social channels.
All the Data You Need, Analyzed at Scale
All decisions of your business can be informed by NetBase Quid. The platform offers the broadest set of social data for consumer insights, including major platforms like Twitter, Facebook, Instagram, Reddit, an extensive library of blogs and forums, and many more. Market intelligence is derived through global news and media coverage, including premium news sources from LexisNexis, in addition to a broad range of company and patent data directly from sources including S&P Capital IQ, Crunchbase, and Seeking Alpha. You can also import your internal data to analyze or combine with external consumer and market data in NetBase Quid.