Image Analytics & Photo Concepts
Over 3 billion photos are uploaded and shared on the internet every day. And visual content is 40x more likely to get shared on social than text. NetBase Next Generation AI Image Analytics provides the full picture of your brand’s performance on social – including visual brand mentions.
Over 3 billion photos are uploaded and shared on the internet every day. And visual content is 40x more likely to get shared on social than text. NetBase Next Generation (AI) Image Analytics provides the full picture of your brand’s performance on social – including visual brand mentions.
MORE THAN SIMPLE LOGO RECOGNITION
NetBase’s next generation Image Analytics and Photo Concepts processes millions of visual posts, not just posts with your logo, but also posts with mentions of brand keywords so you can protect your brand reputation, measure your brand’s visual share of voice, find creative inspiration for campaigns, identify compelling user generated content, and get the full picture of your brand’s performance on social.
- Fully integrated next generation machine learning and computer vision intelligence
- Identify objects, memes, scenes, faces, and emotions to get the context behind the images
- Analyze 1000’s of logos from the world’s leading consumer brands
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NEVER MISS A MENTION WITH HIGHEST PRECISION
Stop missing thousands of daily brand mentions. Spot partial, hidden, rotated, and even modified logos to measure brand awareness, drive content ideation, track sponsorship impact, and identify trademark infringement.
- More accurately track share of voice by calculating visual brand mentions when your brand is absent in post text
- Greater depth and context by combining brand, keyword, and audience analyses with image insights in one place
- Be the first to know if your logo is used in an inappropriate context
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IDENTIFY CONSUMPTION MOMENTS & PARTNERSHIP OPPORTUNITIES
Analyze user generated content to:
- Understand where, when and how consumers engage with your brand and products
- Identify consumer preferences and unexpected consumption habits
- Find creative inspiration for more engaging marketing campaigns
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MEASURE SPONSORSHIP ROI
Measure the impact of sponsorships on your brand awareness by putting real numbers against product placement and event sponsorship signage.
- Measure the return on your sponsorship investments
- Track visual brand mentions in geo-tagged locations like stadiums, concert venues, and conferences
- Identify opportunities for product placement and co-marketing activities
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Joe Russell is the Chief Financial Officer of NetBase Quid
