Agencies need social analytics to obtain insights to empower the lifecycle of retaining clients and growing their business. From the pitch, to creative brief, to project execution, and real-time campaign optimization, NetBase delivers maximum visibility and impact to every agency and their clients.
Create Winning Client Pitches
Every agency is only one pitch away from landing their next big client. Next Gen AI driven analytics set an agency apart from others, offering a wealth of data driven insights available in real time. Come to the pitch armed with a well-researched pitch that shows you’re the best agency for their business.
Easily identify and understand:
- Brand perception and competitive share of voice
- Industry trends and themes effecting the marketplace
- Influential brand advocates and detractors
- Where the most relevant conversations happen and the tone around it
Develop Data Driven Campaign Strategies
Data doesn’t lie. Agencies use NetBase’s Next Gen AI to share with clients how consumers feel about their brand. These insights help a brand understand their place in the market and fuel the strategy and benchmarks for a successful project or campaign. Understanding the who, what and where informs the creative and media placement that is relevant to a brands audience to deliver powerful storytelling that feels authentic and organic.
Insights from the NetBase platform help identify:
- Who the audience is for targeted messaging and outreach
- What consumers talk about to inform content tone and messaging
- Where consumers talk about a brand to identify media placement and strategy
Measure and Report Your Success
In addition to offering insights to guide strategy, the NetBase platform makes it easy to monitor and measure core KPIs, enabling agencies to show ROI on the campaigns they are running for their clients, measuring the value an agency provides to their clients. This also allows agencies to quantify the lift they get from their campaigns to understand the kind of content that is driving the most engagements, and the impact influencers have on brand messaging.
- Measure change in consumer sentiment or behavior during and after a campaign
- Measure lift on owned/earned/partnered media
- Identify content driving engagement with your target audience
- Measure the impact of influencers on brand sentiment and passion intensity
Drive Higher Client Revenue and Retention
Reporting provides an excellent opportunity to show value and grow existing agency client work. Many agencies start with one brand report and then branch into doing more research and reporting to add additional value to the agency-client relationship and further delivering the importance of data driven strategy.
- Brand Health Reporting
- Category and Market Trend Reporting
- Campaign Performance Reporting
- Crisis Tracking and Reporting
- Weekly, Monthly, Quarterly and Annual Reporting
Monetize Social Analytics to Create Value and Differentiation
Social insights can offer opportunities to build a data driven environment that is also a profit generation model for the agency. Agencies can monetize analytics in various ways to maximize their investment and offer a value-add to clients.
- Package social media reporting and data into clear offerings that fit client needs
- Embed a technology fee into all SOWs
- Sell Business User seats or Live Reports for direct client access to real-time insights