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7 Social Media Crisis Management Metrics

by Robyn Lindars | Sep 4, 2019 | Sentiment Analysis, Social Monitoring

Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want to...

9 Social Media Metrics That Matter

by Bill Horvath | Jul 25, 2019 |

11 SOCIAL MEDIA METRICS YOU NEED TO MASTER: GET MORE FROM YOUR ANALYTICS

by Victor tsang | Feb 14, 2019 |

Metrics That Matter: Diagnostic KPIs That Signal Social Listening Success

by Michael Fein | Jan 29, 2019 | Executive Insights

Creating a social media framework your CMO would love is a challenge on a good day, so what can you do when tasked with demonstrating the value of something seemingly flued like social listening? There are key performance indicators (KPIs) that are specific to your...

7 Q1 Metrics You Should Be Tracking on Social Media

by Mike Baglietto | Jan 25, 2019 | Social Analytics

Now that 2019 is here, what should your brand or business be focused on during this first, pace-setting quarter? In addition to metrics like revenue, profit margins, expenses, and monthly profits/losses, there are several social KPIs worth tracking – because they can...

Social Media Metrics You Need to Master: Get More from Your Analytics

by Mike Baglietto | Oct 12, 2018 | Social Analytics

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. Which metrics matter most as you strive to change that statistic? We talked about 11 social media metrics worth mastering in...

The New Gold Standard of Social Media Engagement Metrics – and Why You Need Them

by Mike Baglietto | Jan 31, 2018 | Social Analytics

Social media content has a very specific role: to inspire engagement by brand followers, leading to better brand awareness, and increased sales. Choosing the perfect content means analyzing and understanding this engagement at the deepest levels – efficiently....

9 Top Social Media Metrics to Monitor

by Paige Leidig | May 3, 2017 | Social Analytics

Social analytics don’t hold much value if you can’t clearly measure ROI. To ensure your brand is getting the most from its social monitoring efforts, here are 9 social media metrics worth measuring to meet common brand goals: To measure brand awareness...

How to Conduct a Social Media Audit

by Mike Baglietto | Sep 10, 2020 | Social Analytics, Social Media Intelligence

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social...

Social Listening Captures Consumer ‘Me to We’ Mindshift

by Carol Feigenbaum | Sep 9, 2020 | Sentiment Analysis, Social Listening

Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. And...