For brands wanting to hop on the fast track to understanding consumer behavior and boosting campaign success, tracking social metrics is the way to go. With today’s social listening tools, there is a seemingly inexhaustible supply of social metrics brands can...
How can brands benchmark their social media performance? This leads to a whole host of additional questions – which we’ll be examining in the post below! So, which social media metrics are important, and why do some industries perform better than others? And which...
In our global economy, the diversity of audiences has made the marketer's job more difficult. Staying on top of trends, avoiding consumer intelligence pitfalls, and pinpointing the ever-changing voice of the customer are critical skills – and so is measuring your...
What can we say about social media and its importance that hasn’t already been said a thousand different ways? Lots. Brands recognize its importance as a doorway into consumers’ lives. And with the right social media metrics, your brand can create messaging that...
Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want...
Creating a social media framework your CMO would love is a challenge on a good day, so what can you do when tasked with demonstrating the value of something seemingly flued like social listening? There are key performance indicators (KPIs) that are specific to your...
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