Crisis management sounds intuitive when one is not in the midst of a crisis. This is why developing a crisis management plan ahead of time, and ensuring everyone knows about it is key. And we’re going to help you do exactly that! And here’s why you need to drop...
In 1982, seven Chicago area residents died from ingesting cyanide maliciously placed in their Tylenol. The manufacturer, Johnson & Johnson, responded by immediately recalling 31 million bottles and setting the gold standard of crisis management – one that many...
A crisis is any event that causes disturbance to your business – and these potential crises vary in severity. When a major crisis occurs, it creates a situation that demands fast action with little to no room for error. For the sake of such occurrences, a crisis...
Managing a crisis before it hits is ideal - and this is an option with Quid Social. We'll show you how to analyze a crisis and ways to uncover potential threats to brand reputation, so you can plan ahead and be ready. More specifically, we'll review: Proactive...
Trying a new approach to engage with your audience, without fully analyzing the associated consumer intelligence and market intelligence available can lead to unfortunate outcomes. And you don’t have to take our word for it, Kraft recently offered a ready PR crisis...
There’s nothing worse than being unprepared for a crisis. And in business, it’s not an if, but when scenario. Unfortunately, it’s all too easy for brands to take their eye off their market intelligence when things are going well; which leaves them to mop up around...
When a crisis hits, all eyes are on your brand. So, making fast, informed decisions is imperative. Having market intelligence as part of your day-to-day process, and part of your crisis response, will ensure you handle every issue like a pro. Here's how that looks...
The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. Airlines, cruise ships and...
The new normal finds consumers showing erratic behavior when choosing where to spend their money. Maintaining brand loyalty seems to be a thing of the past as consumers are likely to jump ship during a crisis. Here’s what you can do about that! Consumer devotion...
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