The #1 Social Media Monitoring Strategy You’re Doing Wrong
Social media monitoring is important to your brand for a number of reasons – not least of which is keeping a close eye on brand health. But if you’re only focusing on your brand, you’re actually doing it wrong. Here’s why. Your Brand Doesn’t Exist in a Vacuum Trends...
Social Media Monitoring vs Social Listening – Yes, There’s a Difference!
Social media monitoring is not the same as social media listening, and you may be confusing the two! Does it really matter if you are? Well, it may matter if you think processing what you see offers different intel (and requires different attention) from processing...
2019 Social Media Monitoring Pro Tips: Making the Most of a Real-time Dashboard
It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. Thank goodness for real-time...
Social Media Monitoring Skills: A Requirement for British Rail Workers
If you’ve travelled via rail in the UK, you’ve likely interacted with service workers – and we’re not talking about the folks checking tickets. Apparently, this mode of transportation is well known for its disappointing service and the anger it incites on a daily...
Arby’s Uses Social Media Monitoring to Satisfy a New Audience Segment
Differentiation is how brands compete in overcrowded markets. One way to do that is through the audiences you target. Here’s how it worked for Arby’s. Regular Social Media Monitoring Makes it Easier to See Sudden Changes Arby’s smartly set themselves...
When Social Media Monitoring Isn’t Enough
Not all data is created equal – that’s why social media monitoring requires a human touch. Without an understanding of what data is worth monitoring, the insights you find won’t help your brand at all. Forget the Fluff Counting your blessings is a great...
3 Social Media Monitoring Changes of 2017 You May Have Missed
Keeping up with the quickly shifting best practices in social media monitoring is challenging – even if you’re paying attention. It’s not too late to incorporate these three recent changes you may have missed. 1. Monitoring to inform all areas of your...
A Social Media Monitoring Matrix to Guide Marketing Efforts
If you fall into the camp of knowing social media monitoring should be a key element in your marketing strategy – but aren’t exactly sure what to do – you’re not alone. Here is a brief “how to” guide for shaping your marketing efforts. Monitor...